Made in the UK: Burberry ‘strait-laced’ menswear collection celebrates best of British craftsmanship Introducing the Chelsea - a new tailored slim fit design in trench coats and suiting Burberry previewed its Menswear Spring/Summer 2016 collection earlier today from its custombuilt show venue in London’s Kensington Gardens - wild English flowerbeds filled with seasonal buds including foxgloves and hazel surrounded the show structure.
Guests included Burberry model and actress Suki Waterhouse, actors Samuel L. Jackson, Chiwetel Ejiofor, Sam Claflin, John Boyega, Josh Whitehouse, Sonam Kapoor, Hu Bing and Masahiro Motoki; models Clara Paget, Oscar Tuttiett and Serkan Çayoglu; radio presenters Dermot O’Leary and Nick Grimshaw; musicians Tinie Tempah, Tom Meighan, Clare Maguire and Serge Pizzorno; photographer Mario Testino, founder of SBTV Jamal Edwards, film producers David Furnish and Mohammed Al Turki as well as sportsman Lewis Hamilton.
The Show The latest collection introduced authentic sartorial menswear mixed with unconventional elements and celebrated Burberry's made-in-the-UK icons including heritage trench coats, made in Castleford, and cashmere scarves, made in Scotland. Models included: Oli Green, Sebastian Brice, Ranald McDonald, Oscar Roberston and Jackson Hale. Burberry also introduced The Chelsea today – a new tailored slim fit design and a new fourth fit for Burberry menswear. The Chelsea silhouette was presented on a new Made In England trench coat and across a range of tailoring including suits, shirts and ties. A selection of women’s Spring/Summer 2016 Pre-Collection looks were also shown today on British models including Ella Richards and Malaika Firth, marking the first time Burberry has included womenswear as part of it's menswear show.
Global show experience Viewers globally were able to experience the show instantly across the brand’s multiple online platforms on Burberry.com and fully optimised for mobile, as well as through more Burberry social streams than ever before. Live streaming through Periscope For the first time at a men’s show, Burberry streamed live via the Periscope platform, taking followers on an uninterrupted journey from the red carpet, Keston Cobblers Club’s acoustic music performance, and into a front row seat to watch the entire show. Content from the show can be viewed on the platform for 24 hours. Snapchat Content in the lead up to the show and key moments from today were captured live alongside backstage and guest arrivals, contributing to Snapchat’s “London” story.