Leading brand of the Swiss watch industry, Rolex, headquartered in Geneva, enjoys an unrivalled reputation for quality and expertise the world over. Its Oyster watches, all certified as chronometers for their precision, are symbols of excellence, performance and prestige.
Pioneer in the development of the wristwatch as early as 1905, the brand is at the origin of numerous major watchmaking innovations, such as the Oyster, the first waterproof wristwatch, launched in 1926, and the Perpetual rotor self-winding mechanism introduced in 1931.
Today Rolex unveiled new-generation models and a new-generation mechanical movement that sets a new standard of chronometric performance with criteria that surpass those of cosc (swiss official chronometer testing institute). A technical metal bracelet overmoulded with elastomer, patented by rolex under the name oysterflex, is also among the innovations presented this year, together with a new range of elaborate dials exhibiting a singular combination of high-technology and traditional know-how. These new developments are a spectacular demonstration of rolex's uncompromising mastery of all aspects of the art of watchmaking, from the movements to watch cases and bracelets.
DAY-DATE 40 AND NEW 3255 MOVEMENT
Rolex is introducing the new generation of its most prestigious model, the Oyster Perpetual Day-Date, known as the "presidents' watch" thanks to the well-known and eminent figures who have adopted it. It features a modernized design with a 40 mm case and a new mechanical movement, calibre 3255, which sets a new standard for chronometric performance. The new Day-Date redefines the status of Superlative Chronometer, established by Rolex in the late 1950s, a particularly emblematic attribute for a watch that is a symbol of excellence and prestige.
Calibre 3255 is a compelling example of avant-garde watchmaking technology, backed by 14 patents. This innovative movement offers fundamental gains in terms of precision, power reserve, resistance to shocks and magnetism, ease of use and reliability. It incorporates the new Chronergy escapement patented by Rolex, which combines high energy efficiency with great dependability.
The new Day-Date is available exclusively in 950 platinum or in 18 ct yellow, white or Everose gold, with a variety of elaborate new dials, veritable signatures of its renewal.
LADY-DATEJUST 28 WITH SYLOXI HAIRSPRING
Rolex is presenting the new generation of the Oyster Perpetual Lady-Datejust, featuring a redesigned case enlarged to 28 mm and calibre 2236, a mechanical movement fitted with a Rolex-patented Syloxi hairspring in silicon for superlative chronometric performance. A perfect complement to the new Day-Date, this Lady-Datejust is offered in 950 platinum and in 18 ct yellow or Everose gold, with new, specially designed dials.
NEW STANDARD OF PRECISION
The new-generation Day-Date and Lady-Datejust constitute a presidential couple at the cutting edge of Rolex's technological innovation in terms of their chronometric performance. Equipped with the latest movements developed by Rolex – calibres 3255 and 2236 respectively – these models establish a new standard for superlative precision with criteria for precision on the wrist that are twice as exacting as those for a chronometer officially certified by COSC. Rolex has developed new high-technology methodology and equipment to test the precision of its Superlative Chronometers according to the new tolerances, and under conditions that are more representative of those in which the watch is actually worn, simulating the wearer's everyday experience. These exclusive chronometric tests complement the official COSC certification – to which all Rolex movements continue to be submitted systematically – and are carried out not on the movements alone, but on the assembled watches after the movements have been cased. As a result, the Rolex chronometers equipped with movements tested according to this new methodology demonstrate superlative precision on the wrist.
REJUVENATING THE OYSTER PERPETUAL
Rolex is introducing new versions of its quintessential Oyster Perpetual model featuring exclusive new dials in the 26, 31 and 34 mm sizes, as well as an entirely new 39 mm size. These new versions join the (31 and 36 mm) models unveiled in 2014, creating an entire family of different sizes and attractive dial colours for a model that affords full access to the Rolex legend.