The SVEVO brand is inextricably linked to the history of the Somma family, which in the last century transformed its manufacturing talent into a true Art of Knitwear.
The pioneer of this enterprise was Nicola Somma, a skilled trader of knitwear who in 1892 arrived in the city of Bari, occupying the central street Via Abate Gimma with his vision full of insight and determination. The origins of SVEVO resonate in the name of the brand itself, inspired by the famous Norman-Swabian Castle of Bari.
THE FIRST KNITWEAR FACTORY
In Bari Nicola began his own chain of knitwear stores for men and women, giving life to a longstanding Italian company that still today focuses on the values of quality and authenticity. In 1955 his son Mario founded the first SVEVO knitwear factory, focusing on knitwear production of the highest quality, made from the careful and expert hands of local artisans. Thus, from the center of Apulia, a land rich with resources and inventiveness, the threads of excellence and unique craftsmanship came together, destined to weave the company's future.
THE INCOMPARABLE QUALITY
In 1958 Nicola, son of Mario and firstborn of the Somma third generation, added a women’s knitwear fabric to the production of the men’s collections. A newspaper of the time reports on the new supply chain, describing the "classic and delicate manual processes; the embroidery; the weaving on old looms; the knitting ... the precious stitching and the flair for color”. And further, "the shirt, the sweater, the pullover acquire a shininess, a softness, a feel, a greater substance, with incomparable strength and unshrinkablity”.
THE NEW SVEVO’S SEASON
In the early 90's Nicola took on the challenge of an even more ambitious plan, moving just outside Parma to add a new chapter to the manufacturing history of the family. In Fidenza, in a historic knitting mill dating back to the 1950s and acquired by the Somma, Nicola launched the new production unit SVEVO together with his children Mario and Victoria. Over the past 20 years the company has achieved exceptional results in Italy and abroad, reinforcing its production capacity and lending its expertise to the greatest names in international luxury.
THE FOURTH GENERATION
SVEVO’s "challenge within a challenge" is to see in the continuity and tradition the most authentic sign of quality and comfort, advancing towards the future; open to progress and industrialization. The children of Nicholas, Mario and Victoria now direct all activities, from design to production, from image to distribution and communication. It is the fourth generation of the SVEVO family.
A STYLE MISSION
Consistently focused on the relationship between cutting edge design and international expansion, the brand is still today anchored in a centralized operation, which sees Mario at the helm of the creative, commercial and marketing strategies while Vittoria is responsible for all production and supply chain stages. It is here that the striking lightness and softness of the yarns meets SVEVO’s flawless style and, above all, the great mastery of color and finishing that over the years has become a true style mission, elegant, versatile and effortless, it is understood as a genuine expression of timeless art.
Via Pontaccio, 21 20121 Milano (MI)
Tel. +39 02 8413.7400